Frootea Boba Shop Branding and Design

Frootea is a hip new boba shop that just opened their first location in Raleigh, North Carolina near the North Carolina State University. They aim to captivate the adventurous spirit of Gen Z with a fusion of flavor, fun, and freshness.

My mission was to capture the essence of their brand in a fun and visually appealing way. I started by creating a distinctive logo featuring playful 'o' characters with glasses and a leaf to represent their fresh and eco-friendly approach. My design services extended to a range of materials, including a logo, icon, website, web banners, product photographs showcasing the logo on their drinks, a mouthwatering menu, business cards, and various graphics. The result is a cohesive and eye-catching brand identity that truly reflects the Frootea experience. I am proud to have contributed to the growth of this exciting boba shop and its delicious offerings.