Savoring Success: A Refreshed Identity for SimLo's Island Cafe
Since April 2022, I have had the esteemed opportunity to collaborate with SimLo's Island Cafe, a Jamaican restaurant located in Fayetteville, North Carolina, and proudly veteran-owned. During this period, I undertook a formal engagement to elevate their visual identity and promotional materials, seeking to encapsulate the essence of their vibrant cuisine and rich cultural heritage. This comprehensive undertaking encompassed the creation of a distinct logo, sophisticated business cards, visually striking flyers, attention-commanding posters, and engaging event tickets. My objective has been to artfully showcase the exceptional flavors of Jamaica and the warm, welcoming atmosphere of the restaurant, extending an invitation to patrons to savor both the culinary excellence and the ambiance.
SimLo's Island Cafe's steadfast commitment to delivering an authentic and exceptional dining experience, combined with their esteemed veteran-owned status, has remained at the forefront of this collaborative effort. This project has allowed me to contribute meaningfully to the restaurant's continued success, offering a refined and enticing brand representation that firmly positions SimLo's Island Cafe as a culinary gem in Fayetteville, North Carolina.