Upper Crust Bakery, a cherished establishment renowned for its delectable baked goods and confections, embarked on a significant journey following a recent relocation. In a bid to represent their new locale and maintain their commitment to providing the freshest, locally sourced ingredients in their daily baking, the bakery sought a fresh visual identity. Their mission, to delight customers with the region's most exquisite baked goods, is underpinned by their rich French heritage and a dedication to preserving generations-old recipes without compromising product quality.

As part of this exciting rebranding project, I crafted a distinctive logo that pays homage to their tradition while reflecting their new beginnings. Additionally, I developed a suite of stationery items, including envelopes, business cards, and letterheads, ensuring that the bakery's brand is consistently conveyed across all touchpoints. A thoughtfully curated color palette and comprehensive branding guide were also provided, equipping Upper Crust Bakery with the tools to maintain a consistent and enticing image for their customers, both old and new.